5.3 Marketing of Goods and Services

• Meaning and importance of marketing
• Sources of information about the market and potential customers
• Factors considered when selecting a suitable market
• Enabling conditions: roads, vehicles and communication networks
• ICT applications used in marketing of goods and services
• Selecting tools and recognising suitable markets for goods and services

• explain the importance of marketing to a business
• analyse the sources of information about the market for its potential customers
• explore factors considered when selecting a suitable market for goods and services
• select tools to market goods and services
• recognise suitable markets for goods and services

“How is the market of goods and services selected?”

“Where can information about the market and its potential customers be sourced from?”

The titles are open to everyone. Reading a lesson needs an account — sign in or create one.

1. What marketing is and why it matters
   40 min · 1 practice tasks · quiz
   Define marketing as finding customers, shaping an honest offer and communicating it, and explain why a Kenyan business needs it.
2. Sources of market information
   40 min · 1 practice tasks · quiz
   Analyse where information about a market and its potential customers comes from, and why one rumour is not enough.
3. Factors when selecting a market
   40 min · 1 practice tasks · quiz
   Explore customers, competition, price, distance, rules and the nature of the offer when choosing where to sell.
4. Roads, vehicles and communication networks
   40 min · 1 practice tasks · quiz
   Brainstorm how types of roads, quality of vehicles and communication networks enable or block marketing, with road safety.
5. ICT applications in marketing
   40 min · 1 practice tasks · quiz
   Search and present ICT tools used to market goods and services, conceptually and with online safety.
6. Selecting markets and marketing tools
   40 min · 1 practice tasks · quiz
   Match goods or services to a suitable market and to a tool that can actually reach it in the Kenyan locality.