3.4 Marketing agricultural produce

• Preparing agricultural produce for marketing
• Grading, cleaning, sorting, packaging and storage
• Market outlets for agricultural produce
• Marketing expenses
• The importance of preparing produce for market

• describe ways of preparing agricultural produce for marketing
• prepare agricultural produce for marketing
• discuss market outlets for agricultural produce
• evaluate the expenses incurred in marketing agricultural produce
• appreciate the importance of preparing agricultural produce for marketing

“How can we prepare agricultural produce for the market?”

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1. Preparing and marketing agricultural produce
   40 min · 1 practice tasks · quiz
   Preparing produce for sale through cleaning, sorting, grading and packaging, choosing the best market outlet, and reckoning the costs of marketing.
2. Cleaning, sorting and weighing produce
   40 min · 1 practice tasks · quiz
   The first three jobs in preparing produce for a Kenyan market: clean off dirt, sort out what must not be sold as good, and weigh honestly so price has a true kilogram.
3. Grading produce for Kenyan markets
   40 min · 1 practice tasks · quiz
   Grouping saleable tomatoes, maize, potatoes and eggs by size and quality so grade 1 earns more than a mixed heap, and grading honestly so the crate matches the claim.
4. Packaging, branding and labelling
   40 min · 1 practice tasks · quiz
   Choosing crates, bags and nets that protect the grade, giving the lot a farm name, and labelling product, weight, origin and date so a classroom display or stall can sell with a straight story.
5. Physical and digital market outlets
   40 min · 1 practice tasks · quiz
   Where Kenyan produce actually sells: farm gate, Wakulima and Kongowea, cooperatives, shops, processors and export, plus WhatsApp and aggregator platforms, chosen by more than the shout of a high price.
6. Marketing expenses and net income
   40 min · 1 practice tasks · quiz
   Subtracting transport, packaging, cess, labour, commission and spoilage from the headline price, using a tomato crate to Wakulima versus the farm gate to see which outlet actually leaves more shillings.